Marketing Wisdom from David Mitchell

Obliquity – Why Our Goals are Best Achieved Indirectly

In business as in science, it seems that you are often most successful in achieving something when you are trying to do something else. I think of it as the principle of ‘obliquity’.

James Black

The Boss’s Lie

“What I want is someone who will do what I tell them to.”
“What I want is someone who works cheap.”
“What I want is someone who shows up on time and doesn’t give me a hard time.”

So if this is what the boss really wants, how come the stars in the company don’t follow these three rules?

From Seth Godin’s Linchpin

Why targets make organisations worse and controlling costs makes costs higher

The wonderful John Seddon.  An hour well spent.

Social Networks are What Dreams are Made Of….

Anger Does Pay – Big Time

They usually write a lot of sense over at management issues, which is why I was a little surprised to read an article called Anger Doesn’t Pay.

In my book it is perhaps the most important driver for change and innovation. Anger serves a  surprising purpose .  It gives us a clue, a sign that there is something here that we can have the energy and creativity to make better.  Anger pays much more than indifference which at time seems ubiquitous.

What does not pay of course is losing your temper.  Shouting and displaying your anger in ways that alienate people rather than recruit them to your cause.

So value your anger, cultivate it, harness it and make progress.  Just don’t let it ignite your temper!

I help accidental managers become outstanding managers – if I can help you give me a call – 0113 815 3765 (UK)

Social Media and Learning in the Enterprise

Hierarchies into wirearchies!

Value our People More or Social Enterprise will be Lost

This is the title of an interesting post by Adrian Ashton over at Social Enterprise.

Adrian cites major problems with both pay and prospects with 60% of those working in the sector expecting to leave it within the next 5 years.

there are various strategies and policies around how social enterprise is going to save the world, but in all the hype and excitement we must be careful to remember that it can only do so if our people feel valued in doing so and we can retain them for the journey.

So social enterprises must join the ‘War for Talent‘.

At the heart of talent acquisition and retention is a single, simple question.  What is our winning Employee Value Proposition (EVP)?  What value can we offer employees that means they will join us, stay and develop their impact?

And this is where the social enterprise sector has a potential significant advantage over many for profits.  But an advantage that many social enterprises squander.

A social enterprise can offer meaning, purpose, authenticity (the chance to do what I am ‘meant’ to be doing, to express who I really am through my contribution – to do ‘good’ work) and impact.  It is not about pursuing profits but pursuing social justice.  About building a better world.  Make sure that you build this into your EVP and there will be no problem retaining top people – even if you are not paying top dollar.

But I see many social enterprises lose sight of their purpose.  They become more interested in writing finding applications than in the pursuit of social justice.  They will do whatever the funders ask them to – even if this makes them dependent and compliant.   Working in the best interests of the funder rather than in the best interests of those whom they are meant to serve.

If social enterprise is to have a future then managers and leaders in the sector must learn how to:

• put the mission above managerialism
• establish a balance between the demands of funders and the best interests of those whom they serve
• give EVERY employee the chance to talk openly, honestly and regularly about what matters to them and how their role can be made more fulfilling

They need to become Progressive Managers.

Some thoughts on the Front Line

• Front liners are capable of taking on far more responsibility than the boxes the system puts them in.

• Front liners are very modest about their own abilities and skills.

• Front liners want to do a great job for patients.

• Managers must learn to let go of more of the power they have thus allowing front liners to get on with the job.

• Managers must be there for support when front liners need it – they are well capable of judging when they need help.

Sensible reflections from Trevor Gay’s Simplicity blog

I am sure that you will agree with much of it.
But do you ACT on it?
Or do you let ‘the system’ get in the way?

Managing for Autonomy

If we want engagement, and the mediocrity busting results it produces, we have to make sure people have autonomy over the four most important aspects of their work:

1. Task – What they do
2. Time – When they do it
3. Technique – How they do it
4. Team – Whom they do it with.

After a decade of truly spectacular underachievement, what we need now is less management and more freedom – fewer individual automatons and more autonomous individuals.

Daniel H. Pink

Want to learn how to manage for autonomy?  Get in touch.