The Web Changes (nearly) Everything…and what to do about it…

The web has changed (nearly) everything.

BloggersTweetersPatient OpinionFill That Hole and so on…the web is full of people’s opinions, experiences, ideas and beliefs about you, your organisation and your products and services.

It is far more likely that we will read about what you do in a piece written on the web by our peers than a piece written by your Press Office or PR agent on your website.

We have learned to recognise and respond to authentic voices that want to converse.  We are increasingly immune to your sales pitches….

In this one day workshop we will explore exactly what has changed because of the web and how.

This will not be a day for technologists and web geeks, but for communications professionals, service managers, business developers, strategists and others who are wondering how to manage perceptions on the web and use them to build a better business.

We will not be looking in any detail at the specifics of particular social media platforms or web sites but we will be examining how the new information that it surfaces can either kill or cure an organisation.

We will then look at practical actions and strategies that will help to re-position you effectively in the web enabled world.

Remember:  your customers and service users know more about your products and services right now than you do.

And whether their experience is good or bad, increasingly they will use the web to tell people about it.  The only question is, once you accept and understand this, how do you respond?

Who Should Attend?

This workshop will be useful to anyone who is coming to terms with how the web is shaping their business and how they need to re-think strategy and communications as a consequence.

Whether you work on the delivery and management of a public service or in the private or ‘third sector’ our promise is that  this workshop will provide yo with practical ideas about how to make the most of the new web2 world.

What we will cover:

  • Why people listen to the web, and how you can too…
  • When a story breaks – how should we respond?
  • Why SHOUTING on the web won’t work – how to engage in polite yet powerful conversation
  • Finding your voice and speaking your truth
  • Moving from online to offline – what to do when you actually meet the online community
  • Dozens of ways in which the web changes everything and how you might respond as a result

Workshop Leaders

The sessions will by led by some of Leeds most influential and experienced bloggers, tweeters and social marketers.  By people who care passionately about the web, good business and civic society.

So far the list includes Mike Chitty and Phil Kirby – but is likely to grow!

If you fancy lending a hand in the design and delivery of the workshop rather than coming along as  participant, or if you have any questions then please do get in touch.

Workshop Costs

£200 per person plus VAT and booking fee.

Just 10 early bird tickets are available at £150 per person plus VAT and booking fee.  Early bird ticket sales end when all 10 have gone or on 31st September.

Grab an early bird ticket while you still can: http://webchangeseverything.eventbrite.com/

If you would love to attend but can’t afford to then drop me a comment and I will see what we can do….

The Internet is a Completely Different Culture…

The genius of muppetry.

Marketing Wisdom from David Mitchell

Social Media and Learning in the Enterprise

Hierarchies into wirearchies!

Twitterfail?

I have been using twitter since February and it has been great.

I had over 1600 followers and was the 7th most popular twitterer in Leeds.  It took a lot of time and effort – but the returns were there in as much as my network was considerably expanded both at the very local and international level.  I used twitter to network with a wide range of people who shared my passion for management, leadership, enterprise and entrepreneurship.  I had even found new clients through twitter recommendations!

But on July 22nd something strange happened.  All of my followers were ‘lost’ as was nearly everyone that I follow.

I logged a support request with Twitter which they immediately deemed closed without any communication or investigation that I could see.

As some of my followers got wind of what had happened they started to to put the word out and people slowly started to follow me again.  This was a wonderful and humbling response as many people really missed my presence in their networks.

Then, today, without explanation, Twitter suspended my account.  As far as I can see I have not transgressed any of their guidelines and I do not use any automated systems to refollow or direct message people.  Many creative, constructive and potentially commercially important conversations have been disrupted.

So beware if you are investing much time in Twitter.  I would hate the same thing to happen to you.

28th July Addendum

Had some help from @delbius who works for Twitter support.  Apparently my account was trashed by a ‘bug’.  It has now been reinstated and most of the people I follow have been restored.  However my network of followers has not – at least not yet.

PMN on Twitter

I have just set up a dedicated twitter account for PMN.  You can now follow me on twitter @PMNUK.

Check out the twitter stream at http://twitter.com/pmnuk

This account will be used to provide regular ideas, inspiration, reminders and nudges about effective progressive management.

I also tweet on @mikechitty – where the focus is more on my work in enteprise and education.

Hope this makes things better for you!

Mike Chity

Aziz Ansari

Some gentle jolts around diversity, stereotypes, celebrity, Kanye West and social marketing/Web 2.0.

And a lot of laughs!

Another video – and you will need sound for this one.

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In order to get something different, you must do something different …

For many years I have done very little to actively seek recommendations or positive feedback from clients.  My belief was that my clients are all too busy to appreciate being asked to write about the joys of working with me.  I have happy clients.  None have asked for their money back (although most of my work carries that guarantee).  So asking for references was never a priority.

However, social networking sites made it easy for me to ask for references.  It gave me a gentle nudge and prompted me to try something new.  The results were great.  I now have some fantastic new client references and reading between the lines I can also see patterns emerging in what clients really liked about working with me – and some areas where I need to to more work.  Doing something different has helped me to make progress.

It was easy for me to try something new and see if it worked.  And that is what I try to do with my management training.  Make it easy for managers to try something new – and find out that it works.

Indeed it is always a joy to hear of a manager who has worked hard at putting my training into practice and is now enjoying the benefits.

I  am so delighted to give an endorsement for Mike. He is an enormously gifted and wise man who shares his knowledge and experiences freely. He has the ability to challenge gently and help you to examine ideas and thoughts clearly and objectively. If you have the chance of being mentored by Mike jump at it.

Charlotte Mannion (Director Centre for Professional Development at Great Western Enterprise)

Twitter and the Progressive Manager

Over the last couple of weeks I have been checking out the latest (?) web 2.0 phenomenon that is twitter.  (As I write these words I am so aware that at some point in the future, like  a week on Thursday this will seem so very dated!).

I mean really checking it out.  Giving it  a thorough workover, experimenting with it.  Seeing if I can use it for anything helpful and productive.

And I love it!  Well, most of the time.

Twitter is a simple blogging site with one very severe restriction.  Each post has to be less than 140 characters.  That is about two short sentences.

Check out my twitter page here www.twitter.com/mikechitty to get a feel for it.

I can choose to follow peoples ‘tweets’ and they can choose to follow mine.  Each time someone I follow tweets – I can see what they are up to.  If they bore me or aren’t relevant then I stop following them.  If they are interesting, relevant, entertaining, resourceful or in some other way they bring colour to my day then they stay on the follow list.

Easy to set up and addictive to use, already twitter has helped to me connect with a whole bunch of people that I would otherwise not have found.  A Llama farmer in North Devon who is passionate about small business; a sheep dog handler in Northamptonshire who loves facilitation; a rugby loving family man from Exeter who earns his living trying to make local strategic partnerships work. I know more about the workings of the #uktrains than the fat controller.

All of these and many more have provided me with information, insight and opportunities.  I am currently following about 200 people and being followed by a similar number.  As I get more efficient in using twitter I will be able to follow more without it taking more time as I get better at filtering and searching for stuff that connects.

Essentially I use twitter as a flow of information and intelligence into me.  It is a great tool for what the strategy bods call ‘environmental scanning’.   I learn a lot of very useful, hard edged stuff that helps with work.  But I also learn some very human stuff that keeps things compassionate and warm.  I know that one of  my fellow twitterers has a son who is hospitalised with asthma at the moment, I know another has just relocated from Seattle to Washington DC.  I learn about the human being as well as the professional which, while it might annoy some, I love.

I am also followed at the moment by a couple of hundred people.  Some of these just follow anyone.  The more you follow and are followed the better is one viewpoint.  I am more discriminating.  I only follow people whose tweets work for me!  Some are following me because they are interested in my work, my ideas and what I am doing.  Some follow me because each tweet acts as a little nudge – perhaps reminding them of something they learned from me.  (I am considering set up a specific PMN account to tweet daily reminders about the power of 121s, giving feedback, coaching etc).

Having a community of followers, albeit small but perfectly formed is very flattering.  And another useful little community for me to test ideas on, ask for help from (yesterday I got a great response for requests for good online whiteboards that allow me to co-create and talk about diagrams with others on the web!) and generally commune with.  A plea for examples of social media being used to good effect in community development has unearthed several leads for me to explore.  Another twitterer has put me in touch with a consultancy looking to showcase great enterprise projects.  As a marketing tool, twitter is working for me.  It  does takes time – I reckon I spend an hour a day twittering – but it doesn’t feel like work – and it ‘fits’ wonderfully into the spaces between bigger pieces of work.

At the moment the twitterverse seems to be overpopulated with techy types. Twittering about twitter the way that bloggers used to (and still do) blog about blogging.  You can always ‘unfollow’ them.  But there are also different themes emerging, such as:

  • How can we use web 2.0 to get better at what we do – whether that is management, education and training, providing services for mental health, starting businesses, researching markets or whatever.
  • How can we use web 2.0 to engage more people
  • What role can the web play in community capacity building, economic and social development.

These themes engage me.  Knowing about them helps to pay my mortgage.  IT is not all about web 2.0 – but if you are not thinking about how web 2.0 impacts on what you are trying to do in life then I think you are missing a trick.

So for the manager twitter can:

  • improve communication with the team, peers, customers and the competition
  • help get early warning of problems and opportunities
  • portray a more human and rounded face of you and your organisation

So at the moment twitter gets a big thumbs up.  I won’t be deleting my twitter account just yet.

Genius Jet Blue Marketing – Welcome Big Wigs

Great advertising makes me smile and remember the company and what it does.

Have a look at these great online videos from Jet Blue.