The Web Changes (nearly) Everything…and what to do about it…

The web has changed (nearly) everything.

BloggersTweetersPatient OpinionFill That Hole and so on…the web is full of people’s opinions, experiences, ideas and beliefs about you, your organisation and your products and services.

It is far more likely that we will read about what you do in a piece written on the web by our peers than a piece written by your Press Office or PR agent on your website.

We have learned to recognise and respond to authentic voices that want to converse.  We are increasingly immune to your sales pitches….

In this one day workshop we will explore exactly what has changed because of the web and how.

This will not be a day for technologists and web geeks, but for communications professionals, service managers, business developers, strategists and others who are wondering how to manage perceptions on the web and use them to build a better business.

We will not be looking in any detail at the specifics of particular social media platforms or web sites but we will be examining how the new information that it surfaces can either kill or cure an organisation.

We will then look at practical actions and strategies that will help to re-position you effectively in the web enabled world.

Remember:  your customers and service users know more about your products and services right now than you do.

And whether their experience is good or bad, increasingly they will use the web to tell people about it.  The only question is, once you accept and understand this, how do you respond?

Who Should Attend?

This workshop will be useful to anyone who is coming to terms with how the web is shaping their business and how they need to re-think strategy and communications as a consequence.

Whether you work on the delivery and management of a public service or in the private or ‘third sector’ our promise is that  this workshop will provide yo with practical ideas about how to make the most of the new web2 world.

What we will cover:

  • Why people listen to the web, and how you can too…
  • When a story breaks – how should we respond?
  • Why SHOUTING on the web won’t work – how to engage in polite yet powerful conversation
  • Finding your voice and speaking your truth
  • Moving from online to offline – what to do when you actually meet the online community
  • Dozens of ways in which the web changes everything and how you might respond as a result

Workshop Leaders

The sessions will by led by some of Leeds most influential and experienced bloggers, tweeters and social marketers.  By people who care passionately about the web, good business and civic society.

So far the list includes Mike Chitty and Phil Kirby – but is likely to grow!

If you fancy lending a hand in the design and delivery of the workshop rather than coming along as  participant, or if you have any questions then please do get in touch.

Workshop Costs

£200 per person plus VAT and booking fee.

Just 10 early bird tickets are available at £150 per person plus VAT and booking fee.  Early bird ticket sales end when all 10 have gone or on 31st September.

Grab an early bird ticket while you still can: http://webchangeseverything.eventbrite.com/

If you would love to attend but can’t afford to then drop me a comment and I will see what we can do….

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Twitterfail?

I have been using twitter since February and it has been great.

I had over 1600 followers and was the 7th most popular twitterer in Leeds.  It took a lot of time and effort – but the returns were there in as much as my network was considerably expanded both at the very local and international level.  I used twitter to network with a wide range of people who shared my passion for management, leadership, enterprise and entrepreneurship.  I had even found new clients through twitter recommendations!

But on July 22nd something strange happened.  All of my followers were ‘lost’ as was nearly everyone that I follow.

I logged a support request with Twitter which they immediately deemed closed without any communication or investigation that I could see.

As some of my followers got wind of what had happened they started to to put the word out and people slowly started to follow me again.  This was a wonderful and humbling response as many people really missed my presence in their networks.

Then, today, without explanation, Twitter suspended my account.  As far as I can see I have not transgressed any of their guidelines and I do not use any automated systems to refollow or direct message people.  Many creative, constructive and potentially commercially important conversations have been disrupted.

So beware if you are investing much time in Twitter.  I would hate the same thing to happen to you.

28th July Addendum

Had some help from @delbius who works for Twitter support.  Apparently my account was trashed by a ‘bug’.  It has now been reinstated and most of the people I follow have been restored.  However my network of followers has not – at least not yet.

PMN on Twitter

I have just set up a dedicated twitter account for PMN.  You can now follow me on twitter @PMNUK.

Check out the twitter stream at http://twitter.com/pmnuk

This account will be used to provide regular ideas, inspiration, reminders and nudges about effective progressive management.

I also tweet on @mikechitty – where the focus is more on my work in enteprise and education.

Hope this makes things better for you!

Mike Chity

Aziz Ansari

Some gentle jolts around diversity, stereotypes, celebrity, Kanye West and social marketing/Web 2.0.

And a lot of laughs!

Another video – and you will need sound for this one.

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