Giving them a reason to choose you…

In a world of vanilla businesses one way to develop a loyal customer base is to give them something to remember you by.

A reason to choose you.

Ideally a reason that costs nothing.

South West Airlines get this.  Here is the proof:

25 Years of Management Wisdom

Jim Sinegal founded Costco 25 years ago.  This is a great post capturing some of what Jim learned about management along the way.  Full of wisdom!

Show show if you set up a small business in the right way – it can become massive.