Web 2.0 – What’s the Fuss About?

Great piece by McKinsey that does a top job of explaining why Web 2.0 is getting so much attention.

In essence – its quick, cheap, extends your reach and provides you with insight and feedback.  It can definitely give you an edge.

It is not all up-side – there are issues of time management and the digital divide – but that’s life!  Nothing’s perfect.

I have been blogging for a couple of years now as well as twittering (a lot) Facebooking (a little), using wikis for collaborative writing and product development and forums for community building.  My interest started a bout 10 years ago when we took on a post grad student studying knowledge management for a year.  That got me into the theory of and practice of knowledge management – especially communities of interest and practice and the facilitation of large groups – both online and face to face.

Read the McKinsey piece here.

Also happy to share what I know.

If you want more than the occasional blog post from me you can follow on twitter at www.twitter.com/mikechitty

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One Response

  1. Hi Mike,

    I too thought it was an inspiring article and really hit the nail on the head.

    I too have been using wikis internally and with client – mainly as a collaborative tool when putting together the functional specification when I was at Pollenation. I now mainly use them to collaborate on projects that I am managing for the IoD.

    Thanks
    Charlotte

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