The Web Changes (nearly) Everything…and what to do about it…

The web has changed (nearly) everything.

BloggersTweetersPatient OpinionFill That Hole and so on…the web is full of people’s opinions, experiences, ideas and beliefs about you, your organisation and your products and services.

It is far more likely that we will read about what you do in a piece written on the web by our peers than a piece written by your Press Office or PR agent on your website.

We have learned to recognise and respond to authentic voices that want to converse.  We are increasingly immune to your sales pitches….

In this one day workshop we will explore exactly what has changed because of the web and how.

This will not be a day for technologists and web geeks, but for communications professionals, service managers, business developers, strategists and others who are wondering how to manage perceptions on the web and use them to build a better business.

We will not be looking in any detail at the specifics of particular social media platforms or web sites but we will be examining how the new information that it surfaces can either kill or cure an organisation.

We will then look at practical actions and strategies that will help to re-position you effectively in the web enabled world.

Remember:  your customers and service users know more about your products and services right now than you do.

And whether their experience is good or bad, increasingly they will use the web to tell people about it.  The only question is, once you accept and understand this, how do you respond?

Who Should Attend?

This workshop will be useful to anyone who is coming to terms with how the web is shaping their business and how they need to re-think strategy and communications as a consequence.

Whether you work on the delivery and management of a public service or in the private or ‘third sector’ our promise is that  this workshop will provide yo with practical ideas about how to make the most of the new web2 world.

What we will cover:

  • Why people listen to the web, and how you can too…
  • When a story breaks – how should we respond?
  • Why SHOUTING on the web won’t work – how to engage in polite yet powerful conversation
  • Finding your voice and speaking your truth
  • Moving from online to offline – what to do when you actually meet the online community
  • Dozens of ways in which the web changes everything and how you might respond as a result

Workshop Leaders

The sessions will by led by some of Leeds most influential and experienced bloggers, tweeters and social marketers.  By people who care passionately about the web, good business and civic society.

So far the list includes Mike Chitty and Phil Kirby – but is likely to grow!

If you fancy lending a hand in the design and delivery of the workshop rather than coming along as  participant, or if you have any questions then please do get in touch.

Workshop Costs

£200 per person plus VAT and booking fee.

Just 10 early bird tickets are available at £150 per person plus VAT and booking fee.  Early bird ticket sales end when all 10 have gone or on 31st September.

Grab an early bird ticket while you still can: http://webchangeseverything.eventbrite.com/

If you would love to attend but can’t afford to then drop me a comment and I will see what we can do….

The Internet is a Completely Different Culture…

The genius of muppetry.

Marketing Wisdom from David Mitchell

Conducting and Leadership

Find yourself half an hour and wathc ths wonderful video to learn about leadership from conductor Itay Talgam.

Looks at various conducting styles and teaches profoundly while entertaining!

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Carmine Coyotes Hits Nail on Head – Again

What is the true value of creativity to organisations?

Just read this post!

And then reflect on what you do to suppress or promote creativity.

Remember that your team is a perfectly evolved repsonse to YOUR management style.

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Change is Good

I have just come across a really good online video, thanks to Phil Gerbyshack, called Change is Good.  It seems to sum up so many of the principles that I try to teach people how to practice in my PMN workshops.  (There are still someplaces left on Giving and Getting Great Feedback on 20th May in Leeds).

The film is only a couple of minutes long but contains so many great hints, tips, reminders and pointers to profound truths that should have immense implications for personal and organisational change.

Why not show it at your next team meeting and see what reactions, suggestions and feedback it elicits.

The video has a soundtrack – but still works if you are not sound enabled!

Change Is Good – The Movie

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BGT Still Providing Management Lessons

One of my very early posts featured Paul Potts on Britains got Talent.

Well BGT proves itself to be the reality show of choice for the progressive managers looking to learn.

Forget The Apprentice and Dragon’s Den.  For lessons in authenticity, body language, hidden talent, and managing expectations.

Watch the video on youtube here.

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