In business as in science, it seems that you are often most successful in achieving something when you are trying to do something else. I think of it as the principle of ‘obliquity’.
“What I want is someone who will do what I tell them to.”
“What I want is someone who works cheap.”
“What I want is someone who shows up on time and doesn’t give me a hard time.”
So if this is what the boss really wants, how come the stars in the company don’t follow these three rules?
From Seth Godin’s Linchpin
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